Learn About Your Responsibilities as a Licensee
At your final inspection, your local liquor inspector will go over the requirements of the Liquor Control and Licensing Act and its Regulations, and the specific terms and conditions of your licence — what your responsibilities will be as a licensed liquor manufacturer.
Among other things, these terms and conditions state that:
- You may not sell, serve or supply liquor to a minor.
- You must post your manufacturer's and agent’s licence in a prominent spot, and if applicable, your on-site retail store appointment certificate.
- You may not offer or give money, gifts, rewards or remuneration to licensees who carry your products.
- You may not provide items, products or services to other licensees that are necessary to the operation of their business.
- You may not pay any portion of a licensee’s advertising costs, or advertise a licensee’s entertainment line-up, drink specials, or menu items.
- You may not provide or pay for entertainment in a licensed establishment.
- Certain promotional activities are permitted only if you document them in a Buy Sell Agreement LCLB300 — a contract between you and a licensee to promote your liquor products.
- You may sponsor adult-oriented events, activities, and organizations — a sports tournament, for example, or a jazz festival — but must notify the Liquor Control and Licensing Branch if the sponsorship costs more than $1,500.00, or the event involves a licensed establishment.
- You may conduct market research through surveys without letting the branch know, but must notify the branch if you want to include taste tests.
- You must keep all records of your production, sales and purchases for at least three years, and make them available to branch inspectors and auditors on request.
- You may store liquor off-site, provided the Liquor Control and Licensing Branch general manager approves the off-site storage location. Download form Application Requesting the Approval of Manufacturer Off-site Storage (LCLB027).
More detailed information about the terms and conditions is available in the Liquor Control and Licensing Act, its Regulations, and in the Brewer, Distiller and Agent Licences: Terms and Conditions. A separate guide, called Winery Licence: Terms and Conditions, provides specific information for wineries.
